Dispute resolution
“The Parties shall use all reasonable endeavours to negotiate in good faith and settle any dispute in respect...
Royalties and payment
“The Licensee will pay the Licensor a royalty of 10% of the gross receipts (less VAT) generated in...
Protection and enforcement of intellectual property rights
“Following the expiry of this Agreement (otherwise than as a result of unilateral termination by either party) the...
Term
– Insufficient time for the Licensee to make a return on its investment– Once again potential for “priming...
Territory
– Unlikely to be granted unless a weak Licensor + powerful and financially robust Licensee – Potential for...
Type of Licence
– No monopoly rights at all and entirely exposed to competition – No competition from other licensees but,...
What is being licensed?
Make sure you get all elements (e.g. trade marks, slogans, designs, available endorsements etc.) that you need. If...